Poliform marks Milan Design Week 2026 with a bold architectural statement, presenting its vision of contemporary living through a new flagship store and the Palazzo Clerici installation Multitude. Unveiled in Milan, the brand’s presence articulates a cohesive design narrative that brings indoor, outdoor, and architectural collections into continuity—reaffirming Poliform’s total look approach as an integrated way of living rather than a singular exhibition moment.

Conceived as an ideal home, the flagship unfolds through a fluid sequence of spaces shaped by architecture, materiality, and calibrated contrasts. A monolithic exterior gives way to warm, atmospheric interiors defined by natural stone, wood, glass, and light, expressing Poliform’s refined design language with clarity and restraint. In parallel, Multitude by studioutte extends this experience into the courtyard of Palazzo Clerici, where repetition, structure, and movement create an immersive environment. Together, these moments invite visitors into a contemporary vision of living—where innovation is seamlessly embedded, function is intuitive, and timeless elegance emerges through considered detail.

This year, Poliform presents Multitude, a site‑specific installation by studioutte set within the courtyard of Palazzo Clerici, conceived as an immersive landscape where architecture, light, and movement shape the experience of contemporary living. Arranged as a dense vertical field of slender aluminium poles, the installation evokes an abstract urban forest—its rhythmic repetition continuously reframing sightlines and perception. Within this suspended environment, Poliform’s new outdoor collections by Jean‑Marie Massaud and Emmanuel Gallina emerge subtly, appearing and receding through the structure in light tonal contrast to its dark, reflective surfaces. Pathways marked by lanterns and veils of atmosphere introduce a contemplative dimension, blurring boundaries between space and time. Through Multitude, Poliform continues to explore new spatial narratives—redefining outdoor living through architectural expression, material precision, and a refined sense of presence.

This year, Poliform presents its new flagship store at Piazza della Scala, conceived as an architectural home that unfolds across three levels in the cultural heart of Milan. Housed within a historic building shaped by over 150 years of art and design, the space is defined by a fluid spatial sequence that guides visitors through living, kitchen, and night environments. A monolithic architectural framework is softened by natural stone, wood, glass, and a light oak staircase that moves through the interior as a unifying gesture. Showcasing the breadth of Poliform’s collections, the flagship offers an immersive and refined expression of the brand’s design identity. With this new Milan address, Poliform continues to shape the conversation around contemporary living—where architecture, interior design, and lifestyle converge through clarity, innovation, and enduring elegance.

The 2026 collection articulates a cohesive vision of contemporary living across every area of the home—from living and dining to kitchen, night, and outdoor environments. Designed to respond to modern lifestyles with quiet sophistication, the collection balances refined comfort with functional clarity and material depth. Developed through Poliform’s Research & Development Centre in close collaboration with Jean‑Marie Massaud and Emmanuel Gallina, and joined for the first time by Yabu Pushelberg, the collection introduces new perspectives while remaining grounded in the brand’s design identity. Together, these voices converge to shape a holistic and enduring way of living—one where innovation, craft, and timeless elegance coexist with effortless continuity.