'Furniture was very considered, beautifully resolved and well-presented,’ remarked Michelle McEwen, Group Head of Marketing. ‘Poliform had a highly finessed stand, with lots of new details in the kitchen. The design of the stand was very clever, with glass viewing platforms on the outside so that general public could still explore everything on the inside, while the dealers, media and clients discovered the stand inside.’
The Poliform installation expressed the company’s philosophy of elegant and coordinated living, with a central piazza and immersive path through the brand’s design collection. A vivid, multi-sensory approach showcased new collaborations with designers Jean-Marie Massaud and Emmanuel Gallina who created stylistic connections between rooms, all inspired by the world of art. The Curve range by Gallina, a bed, armchair, table and chair, and the Brera sofa, Aiko sideboards, Mush coffee tables, Ube stool and Kaori armchair by Massaud, all featured heterogeneous shapes and lines in hardwood, leather, glass and stone. As well as furniture for the living and bedroom space, Poliform added new kitchen novelties with the re-interpreted Artex. The Artex Pro included tapered edges that are sharper and deeper, a thicker worktop that appears to float over the base unit, and a replanned work area with intersecting storage units that connects kitchen with dining for a more relaxed experience.