Metrica is a company, which operates internationally in the industrial design field. Established in Milan in 2009, it is the result of a collaboration between Bruno Fattorini, designer and founder of MDF Italia and Robin Rizzini, industrial and visual designer. 

Metrica offers their clients strategic consultancy and services aimed to strengthen the identity and the general perception of the brand: advertising, visual communication, brand identity and retail design strategy. With the design experience of Robin Rizzini, his knowledge of photography techniques and advanced software, the firm represents the state of the art in the field of virtual photography: production of virtual images on par with real photography, employed for ad campaigns, catalogues and web sites. 

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